A reminder that tonight’s Blackhawks-Kings game in LA is an exclusive VERSUS telecast and will start at 8pm central/6pm pacific. So that puck drop will be an hour and a half earlier than Kings’ fans are accustomed to. And for Chicago fans hearing “Hawks-Kings at Staples Center” and figuring the game won’t start until late, be advised.
— Also tonight on NHL Network is the IIHF World U20 Championship tournament semi-final between Canada and the United States. That game starts at 6:30pm central. Winner plays for the Gold Medal on Wednesday night against the winner of Russia-Sweden (airs live 2:30 central today on NHL Network).
— The Penguins-Capitals Winter Classic Alumni game, which happened on New Years Eve at Heinz Field and Mario Lemieux participated in, will air on NHL Network from 5:30 to 6:30, leading into the live CAN-USA game.
— New Years Day’s Winter Classic rating is in. In the ratings demographic most-coveted by advertisers, ages 18-49, meaning also the most-important to television executives, Saturday’s Penguins-Captials game drew a 1.8 rating in the 18-49 demo and 4.56 million viewers overall (2.3 rating). The 1.8 (5.0 share) at 18-49 is more than any other show on basic television did that night.
For a little clarity in what that rating means in the grand scheme of things, last night’s NFL game on NBC did an overall rating of 5.1 (13.0 share) in adults 18-49 and an average of 14.28M viewers overall from 7-10:30. Last night’s Rams-Seahawks game peaked in the second quarter quarter with 16.7M viewers and a 6.0 rating in adults 18-49. The Winter Classic started with 4.46M viewers, then dropped to 4.35M in the 8-9 hour, and back up to 4.57M during the second intermission and third period. Continue reading »