Daily Archives: October 9, 2013

Lindbloom’s View: It’s So Hard to Say Goodbye….

CowboysEatMaypo_Lindbloom_2013_1009“Cowboys eat Maypo.” – Marky’s dad

By Rich Lindbloom

I’m going to take a wild guess and assume most of you have never heard of Maypo. It was a maple flavored, hot oat cereal from the 1950’s.

Initially, the cereal was not making any inroads into the cereal market. However, after a heavy advertising blitz featuring Marky Maypo, the cereal saw an increase in sales of 78%!  I googled the commercial just for the heck of it the other day, still finding it highly entertaining. The fact that I can recall the famous shouts of Marky, (“I want my Maypo!”) as his dad wolfs down his cereal, is proof of its effectiveness. (or a sign of me watching way too much TV as a kid.) Read more »

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