–After years of trying, the Rockford Area Venues and Entertainment [RAVE] Authority finally leased the naming rights to the MetroCentre.
RAVE leased those rights to BMO Harris Bank for a period a five years and a total of $1.3 million, according to a Rockford Register-Star report.
The MetroCentre will now be known as BMO Harris Bank Center.
Blackhawks President and CEO John McDonough spoke at the press conference at the MetroCentre on Friday. Harris is also a prime sponsor of the Blackhawks. The Rockford deal actually isn’t completely finalized, but a joint memorandum indicated all points will be in place by December 15.
The arena management giant S.M.G. brokered the deal. S.M.G. has been responsible for booking the MetroCentre since last September. BMO Harris had already been sponsoring the winter synthetic outdoor ice rink a couple of blocks from the arena at Davis Park, which the RAVE Authority also oversees.
A “grand re-opening” is planned for the IceHogs preseason home opener on September 28.
The ‘BMO’ comes from Bank of Montreal. I am not making this up – The correct pronunciation on the abbreviation BMO is “Bee-mo”. So this season, if you take in an IceHogs’ home game, you should say you’re headed to the Bee-Mo, or Bee-mo Harris Bank Center.