By Rich Lindbloom
I’m going to take a wild guess and assume most of you have never heard of Maypo. It was a maple flavored, hot oat cereal from the 1950’s.
Initially, the cereal was not making any inroads into the cereal market. However, after a heavy advertising blitz featuring Marky Maypo, the cereal saw an increase in sales of 78%! I googled the commercial just for the heck of it the other day, still finding it highly entertaining. The fact that I can recall the famous shouts of Marky, (“I want my Maypo!”) as his dad wolfs down his cereal, is proof of its effectiveness. (or a sign of me watching way too much TV as a kid.)